Spirit of a Child Foundation:  Rockin’ with Spirit

The Spirit of a Child Foundation, needed to have a cohesive program to promote and build recognition for the Foundation’s first annual benefit concert, “Rockin’ With Spirit”. With limited funds, a well coordinated social media campaign was launched along with small space advertising, public relations and other promotional items to help attract potential sponsors, donors and promote ticket sales. The tagline, “Catch the Spirit!” became the motivational phrase for the foundation identified by a colorful butterfly.


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