Medilink Homecare, a provider of home infusion therapy as an

alternative to inpatient care, was looking to expand its services into

other areas. Dropping the word “Homecare”, and simplifying the

name to MediLink was just the beginning of a brand strategy that

allowed them to pursue areas not limited to just home care.

MediLink is the perfect example of the limitations a company faces when defined by its original name. However, through a well planned branding strategy and identity manual, a small company can

easily be perceived as larger and open the door to more opportunities.

Red Flannel Group
31 Schanck Road, Suite E

Freehold, New Jersey 07728

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